Posts Tagged ‘ social media ’

The Power of Presence

That’s the name of the new ad campaign for the Range Rover Evoque. The first commercial I saw for it (below) really does illustrate that power – both in the original context (physically in NYC) and in the secondary context (the commercial seen on the web). Though I wouldn’t quite call this a PR stunt, [ READ MORE ]

Facebook: You are not the customer. You are the product being sold.

Some Austrian dude decided he wanted Facebook to send him all the data they had on him in order to raise a ruckus about whether or not Facebook is adhering to European data privacy laws. So they sent him all his personal information from 2008 to the present, totaling 1222 pages after he printed it [ READ MORE ]

The medium is not the message

In the wake of the London riots, British Prime Minister David Cameron is pointing a finger at Facebook and Twitter as the culprits, and he’s “summoned” them along with the makers of the Blackberry “for a meeting to discuss their roles during the violent outbreaks.” He wants to ban anyone from social media who appears [ READ MORE ]

One too many social networks

I only get around to checking my Google+ account about once a day, and I feel like I’m neglecting it. I’m already probably spending too much time trying to stay relevant and engaged on Facebook (personal, business and band page), Twitter, LinkedIn, WordPress and Tumblr. I’ll be honest here. I’m a person who reads voraciously [ READ MORE ]

Book review: Launch by Michael Stelzner

In the preface of Launch, Michael Stelzner expresses his hope that the book will become my trusted guide. Well, his wish might just come true. Within the first 20 pages, I was already taking extensive notes and getting excited about how to apply some of the ideas to the nonprofit organization where I work. Stelzner [ READ MORE ]

Taking a break

  • June 13th, 2011
  • Posted in Life

Do you ever feel like you’re running out of time, but you don’t know what for? I’m sort of in a position with a few things in my life where I’m having to wait…and be patient. Things both professional and personal. I’m such a mover and shaker that being patient can be hard. In the [ READ MORE ]

Why Google just won

Not that I really need to explain, but note where my Facebook profile comes up in the search results (click on image to see larger version), then check out the newly-improved Google profiles[ READ MORE ]

Social media savvy cracker

I’ve always loved the taste of Triscuits, now I love their ethos. This is one of the coolest marketing/brand reputation-building ideas I’ve seen recently. The box includes a “seed card” and instructions on how to use it to grow your own basil.    They call it “home farming” with the tagline “Plant a Seed Grow [ READ MORE ]

The next big thing or the next nothing?

Being in the field of online media, I often learn about the “next big thing” pretty quickly after it comes out. The only problem is that, most of the time, the next big thing turns out to be something that didn’t quite go over how some folks had expected. I remember when I first heard [ READ MORE ]

Incentive

What I’m learning more and more about social media and blogging is that, for the most part, nobody cares what you have to say. They’re not interested in new things that are good for you. They are interested in new things that are good for them. For instance, yesterday I launched a new page on [ READ MORE ]

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