Posts Tagged ‘ marketing ’
The problem with the creative process that I’m seeing really has nothing to do with the creative process itself. At the nonprofit where I work, I’ve been a part of teams that come up with really great stuff – from clever contests to innovative campaigns that would definitely generate buzz. We all leave those meetings [ READ MORE ]
Some Austrian dude decided he wanted Facebook to send him all the data they had on him in order to raise a ruckus about whether or not Facebook is adhering to European data privacy laws. So they sent him all his personal information from 2008 to the present, totaling 1222 pages after he printed it [ READ MORE ]
In the preface of Launch, Michael Stelzner expresses his hope that the book will become my trusted guide. Well, his wish might just come true. Within the first 20 pages, I was already taking extensive notes and getting excited about how to apply some of the ideas to the nonprofit organization where I work. Stelzner [ READ MORE ]
The best thing about being on the cutting edge of implementing new technology is that it’s pretty damn exciting. The worst thing about being on the cutting edge of figuring out how new technology will be most successfully implemented is that it’s insanely challenging. If I was a bajillionaire, I’d have like five think tanks [ READ MORE ]
I’ve always loved the taste of Triscuits, now I love their ethos. This is one of the coolest marketing/brand reputation-building ideas I’ve seen recently. The box includes a “seed card” and instructions on how to use it to grow your own basil. They call it “home farming” with the tagline “Plant a Seed Grow [ READ MORE ]
I’m not much one for clichés, but all the recent discussion on how companies can generate content to drive people to their websites and social media is, as they say, putting the cart before the horse. Shouldn’t one have information or opinions he wants to share and therefore use the medium of the web to [ READ MORE ]
I just read an article that insists a business must be able to communicate its difference in 30 seconds or less. Then, once you have someone’s attention, you need to have everything in order to go into more detail, whether that is in a conversation or through a web page or social media. I’ve heard [ READ MORE ]
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