brand « con/text

Posts Tagged ‘ brand ’

The Power of Presence

April 2nd, 2012
Posted in Advertising . Social Media

That’s the name of the new ad campaign for the Range Rover Evoque. The first commercial I saw for it (below) really does illustrate that power – both in the original context (physically in NYC) and in the secondary context (the commercial seen on the web). Though I wouldn’t quite call this a PR stunt, [ READ MORE ]

The awkward arrival of augmented reality

May 23rd, 2011
Posted in Technology

The best thing about being on the cutting edge of implementing new technology is that it’s pretty damn exciting. The worst thing about being on the cutting edge of figuring out how new technology will be most successfully implemented is that it’s insanely challenging. If I was a bajillionaire, I’d have like five think tanks [ READ MORE ]

Social media and valuable communication

February 2nd, 2011
Posted in Uncategorized

I just was reading an article that argues that your company’s Facebook or Twitter can’t make users feel like valued customers. I would change that statement slightly to make it more accurate: your company’s Facebook or Twitter alone can’t make users feel like valued customers. The digital marketing firm Razorfish just put out a report based [ READ MORE ]

Matthew Vermillion

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