Author Archive
The problem with the creative process that I’m seeing really has nothing to do with the creative process itself. At the nonprofit where I work, I’ve been a part of teams that come up with really great stuff – from clever contests to innovative campaigns that would definitely generate buzz. We all leave those meetings [ READ MORE ]
Now I know why I’ve been avoiding reading novels for the past few years: because they inspire my creativity in ways I can’t control. Lately, I’ve felt much more comfortable reading nonfiction, which inspires my analytical tendencies and critical thinking. Those are two things that even 19-year-old undergraduates can deal with. But creativity is another [ READ MORE ]
That’s the name of the new ad campaign for the Range Rover Evoque. The first commercial I saw for it (below) really does illustrate that power – both in the original context (physically in NYC) and in the secondary context (the commercial seen on the web). Though I wouldn’t quite call this a PR stunt, [ READ MORE ]
I understand why people call it that, but I don’t like how impersonal that term is. Yes, when I go to networking events, I’ll talk to you for a few minutes about what you do, where you work, etc. But I’m also the guy who wants to actually get to know a little more about [ READ MORE ]
I’ve seen a couple of buzz-creation attempts lately, both of which seem quite effective, though one somewhat disappointing. The first was the super short teaser entitled “Coming Soon.” When it was first up, it had no further description like it does now. That got me really excited. Of course, what I thought is what most [ READ MORE ]
One of my favorite co-workers, Andrea, came into the break room while I was getting some coffee a few minutes ago, and we exchanged the normal pleasantries. But when my response to “How is your day?” was “It’s good,” she asked why it’s not great – then inquired further, asking “What one thing could make [ READ MORE ]
I guess my graphic design skills aren’t too shabby after all. (Click on the image to see larger, uncompressed version.)[ READ MORE ]
I know so many kids who sing songs. Not established songs but just ones they make up as they’re going about their day. They are silly and cute songs. They get sung once in a carefree moment of expression. The kids aren’t worried about writing them down, remembering the “lyrics” or about ever singing the [ READ MORE ]
I went to denverpost.com this morning to see what’s going on in this fine city, and I was immediately greeted by a pre-homepage advertisement page. I quickly found the “X Close” button and proceeded to the main page…where I was greeted by one of those massive banner ads that rolls out to cover a quarter [ READ MORE ]
When people who don’t know anything about graphic design talk about graphic design, they always use the word “pop.” As in, “Ooh, that font really makes it pop.” Or, “Let’s change that background color to really make it pop.” Any such statements do nothing but scream I don’t know anything about design! When people who [ READ MORE ]
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